RSM Maintenance’s SVP of Sales and Marketing, Wayne Knaub, created a senior level marketing project at Penn State’s Smeal School of Business to redesign the RSM Logo. Knaub partnered with Professor Dave Winterich to develop a course project in which students created a strategy for a new RSM logo. Students gave a five minute sales pitch on why their design should be the new RSM logo.
RSM will be incorporating the ideas from several teams into our new logo that will be launched in the upcoming months!
